Guest Blogging: How to Start, Where to Post, and Why It Matters

Uses of Guest Blogging

Guest blogging or Guest Posting is more than just writing articles—it’s a strategic marketing tool with multiple benefits:

1. Builds Backlinks for SEO

High-quality backlinks from reputable sites can significantly improve your search engine ranking.

2. Increases Website Traffic

If you write on high-traffic blogs, you’ll get referral traffic to your own site.

3. Boosts Brand Awareness

Position yourself or your brand as an expert by reaching a new, relevant audience.

4. Expands Your Network

Build relationships with influencers, bloggers, and webmasters in your niche.

5. Improves Writing and Authority

Writing for diverse platforms helps you refine your voice and build topical authority.

How to Do Guest Posting?

1. Pitch Relevant Websites

Start by identifying websites that align with your niche or industry. Use Google search operators like:

arduino

CopyEdit

“write for us” + your keyword  

“guest post guidelines” + topic  

Also, tools like Ahrefs or SEMrush can help you find your competitors’ backlinks from guest posts.

2. Pitch Sites With Real Traffic

Backlinks are great—but only when they come from sites with traffic. Use SimilarWeb or Ahrefs to check if the site gets meaningful monthly visitors. A DA 60 site with zero traffic won’t help much.

3. Pitch Multiple Sites at Once

Don’t wait on one site. Create a list of 10–15 target blogs and send customized pitches to all. This increases your chances of being accepted more quickly.

How to Approach for Guest Blogging

Here’s a simple 3-step approach for outreach:

Step 1: Research the Site

• Read a few articles to understand tone and audience.
  
• Check if they have a “Write for Us” page.
  
• Find the editor or blog manager’s contact.
  

Step 2: Craft a Personalized Email

Here’s a quick template:

Subject: Guest Post Proposal: [Your Article Idea]

Hi [Name],

I’m a [your niche] writer, and I really enjoyed your recent post on [insert topic]. I’d love to contribute a high-quality guest post to your blog. Here are a few topic ideas:

• [Topic 1]
  
• [Topic 2]
  
• [Topic 3]
  

I’ll make sure the content is original, informative, and tailored to your audience. Let me know what you think!

Best regards,
[Your Name]
[Website]

Step 3: Follow Up

If you don’t hear back in a week, send a gentle follow-up. Persistence pays off.

How to Submit a Guest Blog Post?

Once your pitch is accepted, here’s how to proceed:

1. Follow the Guidelines:
   Carefully read their guest post submission rules—word count, format, images, etc.
   
2. Write Original, Value-Driven Content:
   Avoid fluff. Provide actionable insights, research, or case studies.
   
3. Use a Natural Writing Tone:
   Match the blog’s voice and write for their audience.
   
4. Add Internal and External Links:
   Link back to other articles on their site (they’ll appreciate it), and insert 1–2 links to your own site naturally.
   
5. Include Author Bio with Link:
   Most sites allow a short bio with a link to your site or social media.
   
6. Submit and Stay in Touch:
   After submission, stay connected with the blog owner. Share the published article and tag them on social media.

Where Can I Guest Post?

Here are some types of platforms that accept guest bloggers:

• Industry-specific blogs (e.g., Moz for SEO, HubSpot for marketing)
  
• Authority blogs in your niche
  
• News sites and online magazines
  
• Medium publications
  
• Community blogs and forums
  

Infographic Suggestion:
Title: “Guest Posting Opportunities”
Visual Categories: Tech | Health | Marketing | Travel | Education | Finance
Examples: Medium, HackerNoon, Thrive Global, ShoutMeLoud

Top 10 Free Guest Posting Sites

Here’s a curated list of high-quality sites where you can pitch guest posts for free:

Conclusion

Guest blogging is one of the most effective strategies to grow your online presence, earn quality backlinks, and establish your authority in any niche. When done right—with targeted outreach, relevant content, and thoughtful submissions—it’s a powerful asset for SEO and brand building.

So whether you’re a digital marketer, startup owner, or solo blogger, it’s time to make guest blogging a regular part of your content strategy.

FAQs

1. Is guest blogging good for SEO in 2025?

Absolutely! Guest blogging continues to provide valuable backlinks, build authority, and enhance domain ranking when done ethically.

2. How do I find guest blogging sites?

Use search operators like “write for us + [your niche],” or explore your competitors’ backlinks using Ahrefs.

3. Is guest posting free?

Many high-authority sites accept free submissions, though some charge a publishing fee.

4. Can I add backlinks in my guest post?

Yes, but ensure they are relevant, natural, and follow the site’s guidelines. Most allow at least one backlink in the bio.

5. How often should I guest blog?

Aim for 1–2 quality guest posts per month, depending on your goals and bandwidth.